Google India has launched a campaign called “Get your mothers online” to liberate the biases and join them in its internet family. Google has released a touching video as a part of a new ad campaign called “Get your mothers online.”
49% of the women in India (age group of 8-55) do not see any reason to access the internet, according to a recently conducted survey by Google titled “Women & Technology”. Daily chores, lack of privacy, fear of in-laws were some of the reasons cited for not going online. Google wants to liberate them of their biases and onboard them on the internet family.